I’ve been getting a lot of questions lately about content creation — from finding inspiration to getting your work out there, it can be a bit overwhelming! So, I thought I’d put together a super relatable guide to walk you through the basics. Think of it like a coffee date with me, but instead of chatting about mom life and navigating Hattiesburg’s best spots, we’re diving into content creation. Ready? Grab your coffee (or wine, no judgment) and let’s get to work!
Step 1: Get Inspired (Hint: It’s Everywhere)
If you’re waiting for a lightning bolt of creative genius to strike, well… you’re going to be waiting a while. The secret? Inspiration is all around you. From random thoughts during your morning shower (I swear, that’s when the best ideas happen) to scrolling through Pinterest while your bany naps, inspiration is EVERYWHERE!!
Here are a few of my go-to tricks:
• People-Watching: Yes, I said it. (Not in a creepy way, promise.) If you’re at the coffee shop or scrolling socials while you take a beat to feed your baby, take a moment to observe. People’s conversations, mannerisms, or the way they talk about their experiences can spark fresh ideas.
• Your Life: Trust me, no one’s lived your exact story. From your “I survived another day as a mom” to those days when you find yourself binge-watching Netflix like it’s your job—there’s content to be mined everywhere.
Step 2: Planning: The ‘Ugh, But Necessary’ Step
Okay, this is where the magic happens. I know, I know – planning isn’t the fun part. But trust me, if you want your content to actually work for you, taking some time to plan will save you from the “I have no idea what to post” panic.
Try using a content calendar, even if it’s just on a sticky note or a simple Google Doc. Here’s a basic breakdown:
• Choose Your Topics: Pick 3-5 topics you’re passionate about. Think about your audience — what do they need? What do you want to share? If you’re like me, it helps to write these on a sticky note and slap it on your laptop for daily reminder inspiration.
• Content Breakdown: Once you have your topics, break them down into smaller content ideas. This can include blog posts, social media updates, or even a video. For example, if you’re writing a post about “How to Be Productive as a Mom,” you might also make a quick Instagram reel showing a behind-the-scenes of your daily routine.
• Don’t Forget to Schedule: I know this sounds extra, but set aside specific days for brainstorming, writing, shooting photos, or filming videos. Consistency makes your life easier — trust me.
Step 3: Create the Content (The Fun Part)
Now comes the fun part: turning your ideas into actual content! Whether it’s writing a blog post, shooting a video, or snapping pics for social media, here’s where you can really let your personality shine.
• Write Like You Talk: One of the biggest mistakes I see in content creation is when people try too hard to sound ‘professional.’ You’re not writing a textbook! Write like you’re talking to your best friend over coffee (or wine). The more authentic you are, the more your audience will connect.
• Photos & Videos: Don’t have a fancy camera? No problem. The best camera is the one in your pocket! Your phone has great photo and video quality these days, so don’t overthink it. Just find good lighting and shoot your shot — literally. If you’re nervous about filming, start with simple, no-stress content like a quick Instagram story or TikTok. You’ll get better with time, I promise.
Step 4: Editing: Making It Pretty (And Not Too Stressful)
Okay, real talk: Editing can be overwhelming. But it doesn’t have to be complicated. If you’re creating written content, tools like Grammarly are game-changers to catch those pesky typos. For photos, apps like Lightroom or Snapseed work wonders without being too fussy. Videos? Try using something simple like InShot or Canva (yes, Canva for videos — who knew?).
Quick editing tip: Keep it consistent with your style. If your aesthetic is light and airy, stick to bright colors. If you’re a bold, vibrant person, go with punchy hues. Your editing style should reflect your personality — so have fun with it!
Step 5: Share & Engage (The Real Work Begins)
Here’s the secret sauce: once your content is out there, engage with your audience. Respond to comments, ask for feedback, and show your followers that you appreciate them. It doesn’t matter if you have 5 followers or 5,000, they want to know they’re seen and heard.
And hey, I know it feels scary to put yourself out there — but the more you share, the easier it gets. Don’t wait for ‘perfection.’ Your audience is there for YOU, not for a curated, picture-perfect version of your life.
Bonus Tip: Repurpose Your Content
Feeling like you’re spinning your wheels creating fresh stuff all the time? Repurpose, baby! If you wrote a blog post, turn it into a TikTok, Instagram story, or even a podcast episode. Reworking content into different formats not only saves time but also gives it a second life!
Alright, friends, there you have it — a simple, easy-to-follow content creation tutorial. I know there’s a lot more to it, but if you keep things real, consistent, and authentic, you’ll be amazed at the connections you’ll make with your audience.
Now, go out there and get creating — and don’t forget to have fun with it!
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